Bing & Yahoo Pay Per Click Advertising
Coordinate Bing & Yahoo Advertising with your Google Adwords Campaigns
While many business owners and marketers have focused a lot of their advertising budgets setting up PPC advertising campaigns on Google AdWords, more and more are realizing the benefits of allocating budget towards Microsoft’s Bing.
While not suggesting you stop advertising on Google, here are reasons that might persuade you that Bing Ads is worth a shot in addition to AdWords:
1. Bing Ads Will Help You Reach 33 Percent of U.S. Consumers
Yes that’s right! People searching on Bing and Yahoo sites are shown advertisements powered by Bing Ads. That’s 1 in 3 people in the U.S. who you can reach when they are searching for products, answers and solutions online. According to ComScore, Bing receives 6.2 billion searches a month. Don’t miss out on the potential business among those using search engines other than Google!
2. Bing Isn’t Just About Traffic from Bing.com and Yahoo!
Bing powers search for Amazon’s Kindle and Apple’s Siri. Bing is the default search engine on all PCs and Cortana, powered by Bing, will be available as an app for Android and iPhone soon. It’s safe to say Bing is pretty much everywhere bringing you customers regardless of what device or operating system they are on.
3. Local Advertising
Bing Places for Business is a place to connect your company with local consumers in a quick and easy way by listing your business with the Bing search engine. We will set up and manage your Bing places account.
We Provide Actionable Data to Help You Plan Better
We believe in transparency so recently we launched the Bing Ads Marketplace Trends site that utilizes a variety of visualization tools that help marketers plan better campaigns by having industry, device, location and scheduling data at their fingertips.
4. You’ll Get a Better Return on Investment
For years, advertisers have been telling us they get a better return on their investment for their ad spend on Bing Ads. We put this down to the quality of our network and the fact Bing searchers earn more and therefore, have more disposable income.
8. You Can Reach a Global Audience with Bing Ads
Bing Ads doesn’t just allow advertisers to target potential consumers in the U.S., we have a global footprint that includes 14.5 billion people in 35 countries.
We have Bing Ads teams around the world and in the community helping marketers understand how to get better at search marketing globally in places like Canada, Europe and LATAM.
With Windows 10, advertisers can expect an increase in audience growth across search. Bing is baked into the Windows 10 desktop experience and your digital assistant, Cortana, is powered by Bing as well.
So, whether you’re new to PPC or you’ve not given Bing Ads a whirl in a while, we hope these reasons will pique your interest enough to visit Bing Ads and see what new business and greater ROI you can enjoy.
CategoryBing Pay Per Click
CreatedWednesday, 29 March 2017
Group adminKings Of Pay Per Click Advertising