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Gathering insights in Google Analytics can be as easy as A-B-C
Today’s customers are deeply curious, searching high and low for information about a product before making a purchase. And this curiosity applies to purchases big and small—just consider the fact that mobile searches for “best earbuds” have grown by over 130 percent over the last two years. (Google Data, US, Oct 2015 - Sep 2016 vs. Oct 2017 - Sep 2018. ) To keep up with this curious customer, marketers are putting insights at the center of the strategy so that they can understand customers’ intentions and deliver a helpful, timely experience. In our new guide about linking Google Analytics...
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5 steps to improve media performance using Google Analytics
This is the second post in a series about how linking Google Analytics and Google Ads can help marketers gain deeper insights, create smarter campaigns, and drive better business outcomes. Today’s customers expect the right message at the right time—even as their journeys become more fast-paced and less linear. How are marketers responding? With ad experiences that aim to be assistive and personalized. To create these experiences, marketers are turning to integrated analytics and ads. In our new guide about linking Google Analytics and Google Ads, we highlight some of the actionable steps you and your team can take to...
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Google Analytics and Google Ads: A Powerful Pairing
Today’s customer journey doesn’t follow a standard path—it’s diverse, non-linear, and always evolving. Consumers conduct research about products across a variety of devices—and marketers are looking for ways to deliver experiences that meet consumers’ rising expectations. For many marketers, the solution lies in gaining a deeper understanding of the customer journey. The integration between Google Analytics and Google Ads helps you accomplish this. Once linked together, Google Analytics and Google Ads form a powerful partnership—and our new guide explores the ways this integrated solution can help you unlock deeper insights, create smarter marketing, and drive better business outcomes. Insights-driven marketing...
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Enabling a safe digital advertising ecosystem
Google has a crucial stake in a healthy and sustainable digital advertising ecosystem—something we've worked to enable for nearly 20 years. Every day, we invest significant team hours and technological resources in protecting the users, advertisers and publishers that make the internet so useful. And every year, we share key actions and data about our efforts to keep the ecosystem safe by enforcing our policies across platforms. Dozens of new ads policies to take down billions of bad ads In 2018, we faced new challenges in areas where online advertising could be used to scam or defraud users offline. For...
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Grow your games business with ads
There’s so much that goes into building a great mobile game. Building a thriving business on top of it? That’s next level. Today, we’re announcing new solutions to increase the lifetime value of your players. Now, it’s easier than ever to re-engage your audience and take advantage of a new, smarter approach to monetization. Help inactive players rediscover your game Let's face it, the majority of players you acquire aren't going to continue engaging with your game after just a handful of days. One of the biggest opportunities you have to grow your business is to get those inactive players...
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Google Marketing Live broadcast on May 14th: register today
Did you know that searches for "best” have increased by 80% in the last two years? For example, in recent third-party research, we saw that some people spend over 50 days searching for the “best chocolate” before making a decision. Google Marketing Live is happening on May 14th—register now to discover how to take action on new consumer insights like these and learn about the latest digital marketing products from Google. For the first time, we'll also be live streaming 8+ hours of additional content from the event. Engage directly with product managers through live Q&A, learn new best practices,...
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Take your mobile games business to the next level with Google AdMob and Google Ads at GDC
Each year, the global games community gets together in San Francisco for the Game Developers Conference (GDC), a major industry event for developers, publishers, and business professionals working in games to learn, get inspiration, and make new connections to grow their business. This year at GDC, our Google AdMob and Google Ads team have several sessions and activities lined up to share the latest product innovations and best practices, all geared toward helping you grow and scale your mobile games business through user acquisition and monetization. To help you navigate all the content and plan your agenda more easily, here’s...
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Connecting you to visual shoppers with new ad formats on Google Images
A recent study shows that Google is the first place US shoppers go to discover or find a new brand or product. But shoppers aren’t just doing their searches on Google.com. We’ve seen that 50 percent of online shoppers said images of the product inspired them to purchase, and increasingly, they’re turning to Google Images. That’s why we’re investing in shopping solutions across more of our properties, like Google Images. When we launched Shopping ads on Google Images, we wanted to provide advertisers with a new way to reach shoppers where they’re looking for more visual inspiration. Now, we’re introducing...
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Tools to build a better mobile experience
It’s been twelve years since the dawn of the mobile era—a span where we’ve witnessed what can seem like a lifetime’s worth of digital innovation and new platforms. Apps. Voice-activated assistants. AR. VR. It’s an age of digital plenty, and one that can make it easy to forget a plain truth: the mobile web is still the most widely used platform. Because mobile is where most people turn when they want to know, go, do or buy, it’s important to deliver the kind of mobile experience that people expect today: one that’s fast, engaging and doesn’t get in the way...
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App campaigns make their landing: introducing a simpler name for Google’s app ad solution
People reach for their mobile phones throughout the day for help getting things done. And it's often a mobile app that delivers what they need—whether it's a new pair of rain boots or a puzzle game to pass the time during a commute. Universal App campaigns help connect your app with more of these app-happy consumers. Today, we are simplifying the name of “Universal App campaigns” to “App campaigns.” This move will not affect campaign features or functionality, and there’s no action required for existing app promotion customers. App campaigns will join Search, Display, Video, Shopping and Smart as the...
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Using AMP to make display ads safer, faster and better for users
The performance benefits and security guarantees offered by AMPHTML ads, which are display ads created using the AMP framework, translate to better advertiser ROI, publisher revenue and overall better user experience. Because of this, Google has expanded serving AMPHTML ads not only to AMP pages, but also to regular web pages. As of January this year, 12% of all display ads served by Google are now AMPHTML ads. All of the code in the AMP repository is open source which is carefully reviewed by the project maintainers before being merged. As a result, ads written in AMP start performant and...
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Help influence and understand how your products appear on Google
Shoppers turn to Google to find products that are just right for them. And you rely on Google Manufacturer Center to ensure your products are represented well. In fact, more than 5,000 brands use Manufacturer Center to improve their presence on Google. To kick off the new year, we’re making those interactions even better by introducing new ways to show high-quality and inspirational content to shoppers, and providing robust analytics to help you better understand how customers are interacting with your brands and products across all of Google. A new place to inspire shoppers and promote your products Shoppers are...
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Disney and Google expand strategic relationship
People today exercise greater control over what they view and when—and on which screens—they view it. They watch sitcoms in taxis and on trains, and stream news and documentaries at the gym. All of which contribute to a striking new reality: TV is no longer a stationary box anchored to a corner in your living room. People also expect the same content they love in the living room on every screen, which can be the difference between a loyal fanbase and a lost audience. Advertisers want to deliver quality ad experiences that are relevant, seamless and measurable across screens, inspiring...
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How evolving user patterns drive new ad experiences on YouTube
At YouTube, we’re on a constant quest to give people the perfect viewing experience. But over the years, what that looks like has changed significantly. The way we watch video is always changing. And we want to keep advertisers abreast of these trends, with new ad experiences molded to the new ways people watch. This was the spirit behind our introduction of six-second bumper ads more than two years ago–as a response to the increasingly mobile habits of our users. Today we’re highlighting how we're adapting to three new trends in the user experience. Longer viewing sessions Our recent user...
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Drive more holiday sales with promotions on Shopping Actions
People crave deals and promotions when shopping for their loved ones over the holidays. In fact, according to the National Retail Federation, one-third of shoppers said that all of their holiday weekend purchases were driven specifically by promotions (+11.4 percent YoY). Google's recent study with Ipsos shows that 57 percent of holiday shoppers say promotions/coupons are an important part of their holiday shopping. That’s why we’re excited to bring the Merchant Promotions program to Shopping Actions. Merchant Promotions allows you to run online promotions for the products you sell on Google. When you add promotions to your Shopping Actions inventory,...
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Winter is coming: prepare for the holiday app-ortunity
It’s the holiday season and that means two things: shiny new devices and lots of apps for getting things done! There will be more people taking valuable actions and more opportunities for you to be there when people are looking. According to Adjust, people who install apps in December complete twice as many in-app actions—like buying a gift or beating the first level of a game—within 24 hours. Universal App campaignshelp you show your apps to these users wherever they are—Google.com, Google Play, YouTube, and over 3 million sites and apps in the Google Display Network. Today, we’re sharing new...
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Big or small, stay close to all the latest Google Ads changes
Thank you for following the Google Ads blog, the best place to find the latest news, insights and stories about Google Ads. As the product improves, we want to make sure you have an easy way to stay up to date on the latest changes, big and small. The new features & announcements page in the Google Ads Help Center, covers all new features in Google Ads - from something as simple as a new column being added, to the launch of a new ad type such as Responsive Search Ads. You can get there in three different ways: Go...
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Drive better results: An insider's look at the latest Google Ads innovations
With the busy holiday season ahead, we're investing in new ways to help you work smarter and exceed your omnichannel goals. Check out the innovations we unveiled today at SMX East. Easier ways to manage your messages It’s no surprise that messaging has become a big part of our modern lives. If you’re inviting a friend to “Friendsgiving” dinner, you’re probably sending a quick text message. In the coming weeks, we’re rolling out two improvements to click-to-message ads: Email forwarding sends text messages to your email, so you don’t need to provide a phone number to use message extensions. Responding...
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Explore product search trends with Shopping Insights
With the world of commerce at their fingertips, consumers are more curious, more demanding and more impatient than ever before. As a result, retailers have to anticipate customers’ needs in order to provide the products they’re looking for and plan marketing strategies. In a recent study, we learned that 84 percent of Americans are shopping in any given 48-hour period, in up to six different categories.1 Whether they’re looking up designer sneakers or DSLR cameras, Google is the first place they go to discover a new brand or product.2 Starting today, a new version of our Shopping Insights tool can...
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Helping shoppers buy effortlessly from Best Buy, Nike, and Sephora over the holidays
Today, 76% of U.S. holiday shoppers over 18 use three or more channels.1 At the same time, they expect their experiences to be fast, frictionless, and personalized wherever they are, on whatever device they use. A recent study shows that Google is the first place US shoppers go to discover or find a new brand or product. With Shopping Actions, they can move seamlessly from browsing to buying with a universal cart that works across Search, the Google Assistant, and Google Express whether they’re on mobile, desktop or even a Google Home device. Today, we’re announcing new Shopping Actions partnerships...
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8 Key Questions to Ask Before Hiring a PPC Company
Make the right decision when it comes to the person managing your PPC campaign.
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3 Tips on Becoming a Pay-Per-Click Expert
PPC has been, is and will almost definitely continue to be an integral part of every brand's advertising stack.
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Here Is Why You Should Be Running Native Ads
'Natives' allow you to create ads that are far more interesting to consumers.
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How to Increase Your Organic Click-Through Rates
You've got to grab readers and haul them into your content. Here are 5 ways to do that.
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10 Questions You Need Answered Before Signing With an SEO Firm
A quality SEO firm isn't going to promise you the moon and stars. And that's a good thing.
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5 Google Pay-Per-Click Tricks To Save Your Business Money
If you eliminate low-quality keywords, serve your ads at optimal times, analyze your quality score and test your ad copy, you should generate new business at a lower price point.
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4 Ways Advertising Agencies Can Protect Themselves From Click Fraud
When click fraud strikes, it runs rampant, devouring budgets and negatively impacting performance. Here's how to protect yourself.
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5 Secrets to Increasing Adwords ROI
Here are five of the most commonly missed techniques and features for boosting your rate of return on the Google advertising platform.
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Amazon Is Pulling the Plug on This Program for Businesses
The pay-per-click advertising program will be permanently discontinued in October.
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How to Distribute Your Marketing Budget Between SEO and PPC
Depending on your industry and the age of your company will help determine how much to spend on organic reach vs. paid search.
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9 Ways to Advertise on LinkedIn
LinkedIn provides an affordable way to get your message out to a targeted audience using 9 easy-to-employ options.
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7 Common Mistakes Companies Make With Google AdWords
If your initial campaigns have produced lackluster results, read through this list to improve your return on investment.
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If You're Not Marketing on Bing You're Missing 30% of U.S. Searchers
Google is the dominant search engine but a remarkably large share of searches take place on often-overlooked Bing.
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