THE KINGS OF ONLINE PAY PER CLICK MARKETING

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Getting started on YouTube just got easier
Every month, more than 2 billion people turn to YouTube for entertainment, inspiration and guidance. Whether they’re researching what to buy or unwinding by watching one of their favorite YouTube creators, they’re constantly discovering information at unplanned and unexpected moments—including new brands and products. More than 90% of viewers say they have discovered new brands or products on YouTube—a massive opportunity for any brand looking to raise awareness. Today at Google Marketing Live, we announced two new solutions that make it easier for marketers to show up and stand out during these key moments: Discovery ads and Bumper Machine. No...
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Google Marketing Live: Building for the new consumer journey
Today, mobile phones allow people to engage more often, in more ways, and from more places than ever. This means the once linear path from discovery to consideration to purchase has not only evolved, but is always evolving. Consider a woman from a recent study, who spent 73 days and interacted with more than 250 touchpoints (searches, video views, and page views) before purchasing a single pair of jeans. She visited several blogs, browsed large merchant sites, searched for local retailers, and watched product reviews on YouTube. Like many of today’s consumers, she wanted to enjoy her time shopping, engaged...
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Create with Google: Inspiration, resources, and tools to fuel your next big idea
The case for creativity has never been greater. Big thinking and bold ideas are in high demand, and creative execution is consistently confirmed as the largest contributor to driving sales. And as we see from the brands we partner with, success occurs when data and technology inspire creativity. But that doesn't mean it's easy. There are more platforms, more signals, and more data sources informing creative than ever before. We want our clients and partners to grow and thrive on our platforms, and that’s why we've made it a priority to invest in resources and tools to support creative makers...
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Making it easier to shop across Google
Each day, hundreds of millions of people do shopping-related searches on Google. Now, we’re making the places where people come to browse and explore products on Google shoppable. These new shopping experiences let people shop and purchase frictionlessly right where they already turn to for research and inspiration: Search, Google Images, YouTube and a redesigned Google Shopping destination. The new Google Shopping experienceThis year we’re unveiling a redesigned Google Shopping experience with new, immersive ways for shoppers to discover and compare millions of products from thousands of stores. When they’re ready to buy, they can choose to purchase online, in...
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Mobilizing for summer: Google Marketing Live 2019
We are just five days away from Google Marketing Live, my favorite event of the year. It’s when we unveil our newest products and get your insights on what to build for the future. If you haven’t yet, register for this year’s live stream so you can be one of the first to check out the newest innovations and hear how we’re working to better serve you and your customers. We know today’s consumers are more curious than ever. And as a result of mobile, they are able to get what they want, when they want it. Indeed, being on...
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Smart strategies for growing your app business with ads
Every year Google I/O showcases the delight that technology can bring to our lives. Mobile apps have extended that delight to billions of people around the world, paving the way for app developers to unlock new business opportunities. Today we’re sharing a few ways to help scale your business using Google’s growth and monetization solutions. Find the right app usersSmart user acquisition starts with reaching the people who will be most engaged with your app and help you generate the most revenue. With Google App campaigns, you can choose a bidding option that best supports your growth goals. Target CPA...
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Raising the bar on transparency, choice and control in digital advertising
Advertising has made possible open access to quality information and communication on the web—it’s changed the way people learn, play and earn, and it’s made the internet open for everyone. But the ad-supported internet is at risk if digital advertising practices don’t evolve to reflect people’s changing expectations around how data is collected and used. Our experience shows that people prefer ads that are personalized to their needs and interests—but only if those ads offer transparency, choice and control. However, the digital advertising ecosystem can be complex and opaque, and many people don’t feel they have enough visibility into, or...
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Gathering insights in Google Analytics can be as easy as A-B-C
Today’s customers are deeply curious, searching high and low for information about a product before making a purchase. And this curiosity applies to purchases big and small—just consider the fact that mobile searches for “best earbuds” have grown by over 130 percent over the last two years. (Google Data, US, Oct 2015 - Sep 2016 vs. Oct 2017 - Sep 2018. ) To keep up with this curious customer, marketers are putting insights at the center of the strategy so that they can understand customers’ intentions and deliver a helpful, timely experience. In our new guide about linking Google Analytics...
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5 steps to improve media performance using Google Analytics
This is the second post in a series about how linking Google Analytics and Google Ads can help marketers gain deeper insights, create smarter campaigns, and drive better business outcomes. Today’s customers expect the right message at the right time—even as their journeys become more fast-paced and less linear. How are marketers responding? With ad experiences that aim to be assistive and personalized. To create these experiences, marketers are turning to integrated analytics and ads. In our new guide about linking Google Analytics and Google Ads, we highlight some of the actionable steps you and your team can take to...
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Google Analytics and Google Ads: A Powerful Pairing
Today’s customer journey doesn’t follow a standard path—it’s diverse, non-linear, and always evolving. Consumers conduct research about products across a variety of devices—and marketers are looking for ways to deliver experiences that meet consumers’ rising expectations. For many marketers, the solution lies in gaining a deeper understanding of the customer journey. The integration between Google Analytics and Google Ads helps you accomplish this. Once linked together, Google Analytics and Google Ads form a powerful partnership—and our new guide explores the ways this integrated solution can help you unlock deeper insights, create smarter marketing, and drive better business outcomes. Insights-driven marketing...
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Enabling a safe digital advertising ecosystem
Google has a crucial stake in a healthy and sustainable digital advertising ecosystem—something we've worked to enable for nearly 20 years. Every day, we invest significant team hours and technological resources in protecting the users, advertisers and publishers that make the internet so useful. And every year, we share key actions and data about our efforts to keep the ecosystem safe by enforcing our policies across platforms. Dozens of new ads policies to take down billions of bad ads In 2018, we faced new challenges in areas where online advertising could be used to scam or defraud users offline. For...
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Grow your games business with ads
There’s so much that goes into building a great mobile game. Building a thriving business on top of it? That’s next level. Today, we’re announcing new solutions to increase the lifetime value of your players. Now, it’s easier than ever to re-engage your audience and take advantage of a new, smarter approach to monetization. Help inactive players rediscover your game Let's face it, the majority of players you acquire aren't going to continue engaging with your game after just a handful of days. One of the biggest opportunities you have to grow your business is to get those inactive players...
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Google Marketing Live broadcast on May 14th: register today
Did you know that searches for "best” have increased by 80% in the last two years? For example, in recent third-party research, we saw that some people spend over 50 days searching for the “best chocolate” before making a decision. Google Marketing Live is happening on May 14th—register now to discover how to take action on new consumer insights like these and learn about the latest digital marketing products from Google. For the first time, we'll also be live streaming 8+ hours of additional content from the event. Engage directly with product managers through live Q&A, learn new best practices,...
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Take your mobile games business to the next level with Google AdMob and Google Ads at GDC
Each year, the global games community gets together in San Francisco for the Game Developers Conference (GDC), a major industry event for developers, publishers, and business professionals working in games to learn, get inspiration, and make new connections to grow their business. This year at GDC, our Google AdMob and Google Ads team have several sessions and activities lined up to share the latest product innovations and best practices, all geared toward helping you grow and scale your mobile games business through user acquisition and monetization. To help you navigate all the content and plan your agenda more easily, here’s...
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Connecting you to visual shoppers with new ad formats on Google Images
A recent study shows that Google is the first place US shoppers go to discover or find a new brand or product. But shoppers aren’t just doing their searches on Google.com. We’ve seen that 50 percent of online shoppers said images of the product inspired them to purchase, and increasingly, they’re turning to Google Images. That’s why we’re investing in shopping solutions across more of our properties, like Google Images. When we launched Shopping ads on Google Images, we wanted to provide advertisers with a new way to reach shoppers where they’re looking for more visual inspiration. Now, we’re introducing...
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Tools to build a better mobile experience
It’s been twelve years since the dawn of the mobile era—a span where we’ve witnessed what can seem like a lifetime’s worth of digital innovation and new platforms. Apps. Voice-activated assistants. AR. VR. It’s an age of digital plenty, and one that can make it easy to forget a plain truth: the mobile web is still the most widely used platform. Because mobile is where most people turn when they want to know, go, do or buy, it’s important to deliver the kind of mobile experience that people expect today: one that’s fast, engaging and doesn’t get in the way...
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App campaigns make their landing: introducing a simpler name for Google’s app ad solution
People reach for their mobile phones throughout the day for help getting things done. And it's often a mobile app that delivers what they need—whether it's a new pair of rain boots or a puzzle game to pass the time during a commute. Universal App campaigns help connect your app with more of these app-happy consumers. Today, we are simplifying the name of “Universal App campaigns” to “App campaigns.” This move will not affect campaign features or functionality, and there’s no action required for existing app promotion customers. App campaigns will join Search, Display, Video, Shopping and Smart as the...
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Using AMP to make display ads safer, faster and better for users
The performance benefits and security guarantees offered by AMPHTML ads, which are display ads created using the AMP framework, translate to better advertiser ROI, publisher revenue and overall better user experience. Because of this, Google has expanded serving AMPHTML ads not only to AMP pages, but also to regular web pages. As of January this year, 12% of all display ads served by Google are now AMPHTML ads. All of the code in the AMP repository is open source which is carefully reviewed by the project maintainers before being merged. As a result, ads written in AMP start performant and...
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Help influence and understand how your products appear on Google
Shoppers turn to Google to find products that are just right for them. And you rely on Google Manufacturer Center to ensure your products are represented well. In fact, more than 5,000 brands use Manufacturer Center to improve their presence on Google. To kick off the new year, we’re making those interactions even better by introducing new ways to show high-quality and inspirational content to shoppers, and providing robust analytics to help you better understand how customers are interacting with your brands and products across all of Google. A new place to inspire shoppers and promote your products Shoppers are...
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Disney and Google expand strategic relationship
People today exercise greater control over what they view and when—and on which screens—they view it. They watch sitcoms in taxis and on trains, and stream news and documentaries at the gym. All of which contribute to a striking new reality: TV is no longer a stationary box anchored to a corner in your living room. People also expect the same content they love in the living room on every screen, which can be the difference between a loyal fanbase and a lost audience. Advertisers want to deliver quality ad experiences that are relevant, seamless and measurable across screens, inspiring...
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8 Key Questions to Ask Before Hiring a PPC Company
Make the right decision when it comes to the person managing your PPC campaign.
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3 Tips on Becoming a Pay-Per-Click Expert
PPC has been, is and will almost definitely continue to be an integral part of every brand's advertising stack.
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Here Is Why You Should Be Running Native Ads
'Natives' allow you to create ads that are far more interesting to consumers.
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How to Increase Your Organic Click-Through Rates
You've got to grab readers and haul them into your content. Here are 5 ways to do that.
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10 Questions You Need Answered Before Signing With an SEO Firm
A quality SEO firm isn't going to promise you the moon and stars. And that's a good thing.
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5 Google Pay-Per-Click Tricks To Save Your Business Money
If you eliminate low-quality keywords, serve your ads at optimal times, analyze your quality score and test your ad copy, you should generate new business at a lower price point.
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4 Ways Advertising Agencies Can Protect Themselves From Click Fraud
When click fraud strikes, it runs rampant, devouring budgets and negatively impacting performance. Here's how to protect yourself.
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5 Secrets to Increasing Adwords ROI
Here are five of the most commonly missed techniques and features for boosting your rate of return on the Google advertising platform.
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Amazon Is Pulling the Plug on This Program for Businesses
The pay-per-click advertising program will be permanently discontinued in October.
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How to Distribute Your Marketing Budget Between SEO and PPC
Depending on your industry and the age of your company will help determine how much to spend on organic reach vs. paid search.
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9 Ways to Advertise on LinkedIn
LinkedIn provides an affordable way to get your message out to a targeted audience using 9 easy-to-employ options.
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7 Common Mistakes Companies Make With Google AdWords
If your initial campaigns have produced lackluster results, read through this list to improve your return on investment.
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If You're Not Marketing on Bing You're Missing 30% of U.S. Searchers
Google is the dominant search engine but a remarkably large share of searches take place on often-overlooked Bing.
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