THE KINGS OF ONLINE PAY PER CLICK MARKETING

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Google Marketing Live: Building for the new consumer journey
Today, mobile phones allow people to engage more often, in more ways, and from more places than ever. This means the once linear path from discovery to consideration to purchase has not only evolved, but is always evolving. Consider a woman from a recent study, who spent 73 days and interacted with more than 250 touchpoints (searches, video views, and page views) before purchasing a single pair of jeans. She visited several blogs, browsed large merchant sites, searched for local retailers, and watched product reviews on YouTube. Like many of today’s consumers, she wanted to enjoy her time shopping, engaged...
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Making it easier to shop across Google
Each day, hundreds of millions of people do shopping-related searches on Google. Now, we’re making the places where people come to browse and explore products on Google shoppable. These new shopping experiences let people shop and purchase frictionlessly right where they already turn to for research and inspiration: Search, Google Images, YouTube and a redesigned Google Shopping destination. The new Google Shopping experienceThis year we’re unveiling a redesigned Google Shopping experience with new, immersive ways for shoppers to discover and compare millions of products from thousands of stores. When they’re ready to buy, they can choose to purchase online, in...
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Balance your spend across YouTube and TV with Reach Planner
YouTube is focused on helping brands reach their audiences and drive business impact. That’s why we launched Reach Planner in April 2018 to give advertisers a better way to plan their YouTube and video media. To help make it even easier for users to for users to discover the optimal mix of TV and YouTube to maximize the reach of a video based media plan, today we’re launching Nielsen TV Data in Reach Planner. Now you can see how different distributions of spend on TV and YouTube can affect your reach. Using this together with Nielsen Total Ad Ratings (TAR),...
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2019 holiday checklist: help shoppers find local stores
The holidays are a critical time of year for your stores, as shoppers stop in to get an item quickly or see it in person. Online research to find local stores continues to surge—search interest in local shops hit a record high last year, and we’re seeing 350 times more search interest in "local" + "near me" than there was 10 years ago. When holiday shoppers are deciding where to shop–to buy items for multiple people or for last-minute gifts after shipping cutoffs have passed–how can you help them find your store? You can do it in two ways: Local...
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2019 holiday checklist: Inspire shoppers with gift-giving ideas
Whether they’re shopping for themselves or for others, 48 percent of today's shoppers say they're open to buying from new retailers during the holiday season. And increasingly, they’re leaning into videos and inspirational imagery to help them decide. Below, we’ll dive into how Google solutions can help you tap into and create shopping intent, and capture the attention of those undecided shoppers with richer, more interactive experiences Make YouTube more shoppable Video has also become a favorite research tool for holiday shoppers. Nearly two-thirds of shoppers say online video has given them ideas and inspiration for their purchase. And more...
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Shaping ad experiences to an evolving YouTube viewership
Think back … can you remember the first time you heard about YouTube? Or even better–can you recall the first video you watched? It’s a fun parlor game we YouTubers sometimes play–and an occasion to reflect on how far the platform has come since its earliest days. And for those of us who have been on the ads team for more than a few years, it’s particularly remarkable to think about how our ad products have changed as well. Back when we introduced TrueView 9 years ago, people entered the site typically from a link and typically on desktop, watched...
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2019 holiday checklist: Get your products in front of holiday shoppers
In three weeks, consumers will have their devices in hand and be ready to line up at stores to continue their holiday shopping over Black Friday and Cyber Monday. Will you be ready? We’ve made a list of recommendations and hope you’ll check it twice to help you dial up holiday performance. See our first pro tip below and check back next week for what’s next on the list. Pro tip #1: Help shoppers discover more of your products through Merchant Center The holiday season continues to be an important time for retail marketers and is growing more competitive every...
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Investing in the next generation of measurement on YouTube
Ad reporting and measurement is an important part of getting digital advertising right. We invest a lot to help our advertisers understand the value of running ads on services like YouTube. Advertisers use different tools to understand the effectiveness of their ad campaigns. One type, called pixels, has played an important role across the web for over a decade, but was built for a world of single screens, not for the ways many people watch YouTube today. While more than 70 percent of time spent watching YouTube globally occurs on mobile devices, pixels can’t report on the effectiveness of ads...
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A privacy-safe approach to managing ad frequency
At Google, we believe it's possible to improve user privacy while preserving access to the ad-supported web. Back in August, we shared an update on the progress we’re making toward this vision. Chrome put forward a series of proposals inviting the web standards community to start a discussion on how to advance user privacy while meeting the needs of publishers and advertisers. We also shared an initial proposal for practices that we believe would give people more visibility into and control over the data used for advertising. Since then, we’ve engaged with product and engineering experts from across the digital...
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Simpler ways to drive growth across the customer journey with video
Consumers are moving faster, jumping from channel to channel, and researching more often in unexpected ways. This explosion of touchpoints means more opportunities—and more complexities—for marketers. But just because today’s customer journey is more complicated, doesn’t mean orchestrating your advertising campaign has to be. At Advertising Week New York, we’re sharing new ways to help marketers use video to more efficiently and effectively connect with consumers across their purchase journey. A simpler way to drive reachWe’re constantly working on better ways to help you achieve your marketing goals—whether you want to build awareness for a brand, shift perceptions, or drive...
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Google Ads auction-time bidding comes to Search Ads 360
Smart Bidding in Google Ads uses machine learning to set bids at auction-time by factoring in a wide range of signals that help predict performance. Now you can take advantage of Google Ads auction-time bidding in your Search Ads 360 bid strategy. By activating auction-time bidding you can enhance your performance when bidding on Google Search, while still maintaining your cross-channel bidding strategy powered by Search Ads 360. During beta testing hundreds of Search Ads 360 advertisers enabled Google Ads auction-time bidding and saw an average lift in conversions of fifteen to thirty percent at the same or better ROI....
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The YouTube Masthead is coming to the TV screen
When people settle in to watch video on their TV, they’re increasingly turning to YouTube. Some come to watch original programming or their favorite creators. Some come to experience cultural moments like Coachellawith their family and friends—while others want hands-free learning through tutorials like baking with Rosanna Pansino or mastering a yoga pose with Adriene. Whatever their motivation, they find the content they’re most passionate about on YouTube. And with the big screen, they can experience it together. It’s changing consumer behaviors like these that make YouTube the #1 ad-supported streaming TV platform in reach and watch time, and TV...
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Google helps a nonprofit train young storytellers
Georgia is the number one filming location in the world, with a film and television industry worth $7 billion a year—a huge economic opportunity for local communities. On the flip side, Georgia is also home to about 180,000 disconnected youth. Disconnected (or opportunity) youth is defined as people ages 16-24 who are neither in school nor working. In Georgia, they represent 13.5 percent of people in that age range, two percentage points above the national average. Training programs to develop media production skills could give a new opportunity to thousands of young adults in the state. Founded in 2014 in...
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Next steps to ensure transparency, choice and control in digital advertising
Ads play a major role in sustaining the free and open web. They underwrite the great content and services that people enjoy and support a diverse universe of creators and publishers. But the ad-supported web is at risk if digital advertising practices don’t evolve to reflect people’s changing expectations around how data is collected and used. The mission is clear: we need to ensure that people all around the world can continue to access ad supported content on the web while also feeling confident that their privacy is protected. As we shared in May, we believe the path to making...
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Growing in-app viewability coverage with Open Measurement
People are spending more time on their mobile phones, especially in apps, and move across screens frequently. As people’s usage of mobile apps has grown, so has the importance of standardizing the way viewability is measured on mobile devices. Today we’re sharing how we’ve made in-app inventory more measurable through the IAB Tech Lab’s Open Measurement standard. Integrating the Open Measurement Software Development Kit (SDK) into both our Google Mobile Ads (GMA) and Interactive Media Ads (IMA) SDKs has allowed us to enable Open Measurement on 85+ percent of in-app display and video impressions on Google AdMob and Google Ad...
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New innovations to grow your app business with ads
App developers around the world are pushing the limits of innovation to meet consumers' high expectations. In an increasingly competitive global market, it’s more important than ever for app developers to find better ways to build and grow their businesses. Today at Think Games at ChinaJoy, we are sharing innovations that help you find more users and grow your revenue with Google’s latest solutions. Reach more users when they’re looking for something new Connecting with the right people at the right time is key to building a strong user base. Google App campaigns make it easy for you to find...
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Get your campaigns ready to reach the always-on deal seeker
Marketers recognize Black Friday and Cyber Monday as major shopping holidays to prepare for. But did you know that only 18 percent of shoppers consolidate their holiday shopping to these days? Consumers are on the lookout for deals year-round—about 60 percent say that finding a great deal is what they enjoy most about shopping. So whether you’re gearing up for July 4th in the U.S., Bastille Day in France, or back-to-school shopping around the world, check out new tools coming soon to help you highlight in-store promotions, factor seasonal sales into your bidding strategy, and reach in-market consumers this season...
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Create with Google: Inspiration, resources, and tools to fuel your next big idea
The case for creativity has never been greater. Big thinking and bold ideas are in high demand, and creative execution is consistently confirmed as the largest contributor to driving sales. And as we see from the brands we partner with, success occurs when data and technology inspire creativity. But that doesn't mean it's easy. There are more platforms, more signals, and more data sources informing creative than ever before. We want our clients and partners to grow and thrive on our platforms, and that’s why we've made it a priority to invest in resources and tools to support creative makers...
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Getting started on YouTube just got easier
Every month, more than 2 billion people turn to YouTube for entertainment, inspiration and guidance. Whether they’re researching what to buy or unwinding by watching one of their favorite YouTube creators, they’re constantly discovering information at unplanned and unexpected moments—including new brands and products. More than 90% of viewers say they have discovered new brands or products on YouTube—a massive opportunity for any brand looking to raise awareness. Today at Google Marketing Live, we announced two new solutions that make it easier for marketers to show up and stand out during these key moments: Discovery ads and Bumper Machine. No...
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Mobilizing for summer: Google Marketing Live 2019
We are just five days away from Google Marketing Live, my favorite event of the year. It’s when we unveil our newest products and get your insights on what to build for the future. If you haven’t yet, register for this year’s live stream so you can be one of the first to check out the newest innovations and hear how we’re working to better serve you and your customers. We know today’s consumers are more curious than ever. And as a result of mobile, they are able to get what they want, when they want it. Indeed, being on...
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8 Key Questions to Ask Before Hiring a PPC Company
Make the right decision when it comes to the person managing your PPC campaign.
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3 Tips on Becoming a Pay-Per-Click Expert
PPC has been, is and will almost definitely continue to be an integral part of every brand's advertising stack.
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Here Is Why You Should Be Running Native Ads
'Natives' allow you to create ads that are far more interesting to consumers.
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How to Increase Your Organic Click-Through Rates
You've got to grab readers and haul them into your content. Here are 5 ways to do that.
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10 Questions You Need Answered Before Signing With an SEO Firm
A quality SEO firm isn't going to promise you the moon and stars. And that's a good thing.
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5 Google Pay-Per-Click Tricks To Save Your Business Money
If you eliminate low-quality keywords, serve your ads at optimal times, analyze your quality score and test your ad copy, you should generate new business at a lower price point.
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4 Ways Advertising Agencies Can Protect Themselves From Click Fraud
When click fraud strikes, it runs rampant, devouring budgets and negatively impacting performance. Here's how to protect yourself.
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5 Secrets to Increasing Adwords ROI
Here are five of the most commonly missed techniques and features for boosting your rate of return on the Google advertising platform.
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Amazon Is Pulling the Plug on This Program for Businesses
The pay-per-click advertising program will be permanently discontinued in October.
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How to Distribute Your Marketing Budget Between SEO and PPC
Depending on your industry and the age of your company will help determine how much to spend on organic reach vs. paid search.
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9 Ways to Advertise on LinkedIn
LinkedIn provides an affordable way to get your message out to a targeted audience using 9 easy-to-employ options.
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7 Common Mistakes Companies Make With Google AdWords
If your initial campaigns have produced lackluster results, read through this list to improve your return on investment.
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If You're Not Marketing on Bing You're Missing 30% of U.S. Searchers
Google is the dominant search engine but a remarkably large share of searches take place on often-overlooked Bing.
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